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Advertisers are becoming increasingly “disenchanted” with TV ads, according to a recent survey of 104 U.S. advertisers. The survey, performed by Forrester along with the Association of National Advertisers (ANA), found 62 percent of advertisers believe that TV advertising is less effective than it used to be, which is causing them to shift their budgets away from the traditional 30-second spot.  Read more...

iPhone repair website iResQ have posted photos that they claim are from repair kits for the fourth generation of iPhone. The case is about a quarter-inch longer than the original, but the screen is the same size. There’s also a reflective spot near the top of the front panel, which iResQ posits is for the proximity sensor.  Read more...

Today, BoomTown gassed up the Mini Cooper and motored down to the Sunnyvale HQ of Yahoo, this time with a tiny bit of trepidation.

Ok, not that much, but some!  Read more...

We’ll admit to not being leading the field of study in Best Buy-ology, but here comes a new quiz for us care of a tipster who sent TUAW a screenshot of the inventory screen (we also received our own copy of the image in full) that shows what looks to be the current MacBook Pro SKU with status: deleted. What that means is no new orders can be made for that unit, at least for that particular store. Sign of impending MBP refresh? Intel certainly had us riled up last month with that Core i5-infused flier, but we won’t get fooled again. Don’t hold your breath for this one, but if more telltale signs start popping up, we’ll be sure let ya know.  Read more...

At first glance, it may look like a real miniaturized theater, but it’s actually a personal theater made specifically for the iPhone and other media players. To build your own, you’ll need: “a shoe box, laser printer and your imagination.” Video after the break.

[via Gizmodo]  Read more...