Advertisers Look Beyond the 30-Second TV Spot [NewTeeVee]

February 9th, 2010 No comments

Advertisers are becoming increasingly “disenchanted” with TV ads, according to a recent survey of 104 U.S. advertisers. The survey, performed by Forrester along with the Association of National Advertisers (ANA), found 62 percent of advertisers believe that TV advertising is less effective than it used to be, which is causing them to shift their budgets away from the traditional 30-second spot.

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Is The Fourth Gen iPhone Slightly Taller?

February 9th, 2010 No comments
 Is The Fourth Gen iPhone Slightly Taller?

132914 iohone4g 500 Is The Fourth Gen iPhone Slightly Taller?

iPhone repair website iResQ have posted photos that they claim are from repair kits for the fourth generation of iPhone. The case is about a quarter-inch longer than the original, but the screen is the same size. There’s also a reflective spot near the top of the front panel, which iResQ posits is for the proximity sensor.

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Turning the Tables: Carol Bartz Grills BoomTown in the Yahoo Cafeteria (Over Easy With a Side of Disclosure) [BoomTown]

February 9th, 2010 No comments

carol 275x154 Turning the Tables: Carol Bartz Grills BoomTown in the Yahoo Cafeteria (Over Easy With a Side of Disclosure) [BoomTown]

Today, BoomTown gassed up the Mini Cooper and motored down to the Sunnyvale HQ of Yahoo, this time with a tiny bit of trepidation.

Ok, not that much, but some!

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Current MacBook Pro SKU given mark of death in Best Buy database?

February 9th, 2010 No comments
macbook pro delete rm eng Current MacBook Pro SKU given mark of death in Best Buy database?

We’ll admit to not being leading the field of study in Best Buy-ology, but here comes a new quiz for us care of a tipster who sent TUAW a screenshot of the inventory screen (we also received our own copy of the image in full) that shows what looks to be the current MacBook Pro SKU with status: deleted. What that means is no new orders can be made for that unit, at least for that particular store. Sign of impending MBP refresh? Intel certainly had us riled up last month with that Core i5-infused flier, but we won’t get fooled again. Don’t hold your breath for this one, but if more telltale signs start popping up, we’ll be sure let ya know.

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Apple Fan Builds Incredible Personal Theater for iPhone

February 9th, 2010 No comments

 Apple Fan Builds Incredible Personal Theater for iPhone
 Apple Fan Builds Incredible Personal Theater for iPhone

iphone theater Apple Fan Builds Incredible Personal Theater for iPhone

At first glance, it may look like a real miniaturized theater, but it’s actually a personal theater made specifically for the iPhone and other media players. To build your own, you’ll need: “a shoe box, laser printer and your imagination.” Video after the break.

[via Gizmodo]

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