Fancy Charts of the Week: It Might Be Bingtastic, But Users Heart Google Like Gum Loves a Sneaker! [BoomTown]
As a new weekly feature, BoomTown is calling all those who make cool graphs, charts and stats done prettily about tech to send them to me pronto.
I am–truth be told–a secret stats fanatic. A bargraphaholic. Yes, even a closet pie-charter.
Last week, it was graphs comparing app stats for the Apple (AAPL) iPhone and the Google (GOOG) Android smartphone.
This week, I decided to mash-up two different and interesting surveys, both from comScore (SCOR), about the search market.
When you do, one finds that while the new Bing search engine from Microsoft (MSFT) is showing some impressive growth–up a half-point in July from June to an 8.9 percent share, as you see below (click on the image to make it larger)–the software giant still has a long way to go to get some true love from consumers.
That’s because, according to an earlier recent report, while some think Google is just a habit, it turns out to be an obsessive one.
As you can see from another bunch of recent comScore data in the chart below–comparing search penetration, share of searches and searches per searcher in the U.S. in June–even combining Microsoft and Yahoo (YHOO) together is unimpressive compared to Google.
The search share for Google is much higher and its users also do double the searches, even though penetration levels are closer among Google, Microsoft and Yahoo.
Plus, the Googley ways seem to prompt more loyalty, as the next chart shows too. In fact, even users of Microsoft and Yahoo sites conduct double their searches on Google.
And, while Microsoft search execs will tell you off-the-record that this kind of stickiness is hard to dislodge–sort of like gum on your sneaker–given Bing’s recent search gains, it’ll be interesting to see them try.
Read the whole story on All Things Digital
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![Fancy Charts of the Week: It Might Be Bingtastic, But Users Heart Google Like Gum Loves a Sneaker! [BoomTown] comscore june 2009 250x102 Fancy Charts of the Week: It Might Be Bingtastic, But Users Heart Google Like Gum Loves a Sneaker! [BoomTown]](http://kara.allthingsd.com/files/2009/08/comscore_june_2009-250x102.png)
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![Fancy Charts of the Week: It Might Be Bingtastic, But Users Heart Google Like Gum Loves a Sneaker! [BoomTown] Fancy Charts of the Week: It Might Be Bingtastic, But Users Heart Google Like Gum Loves a Sneaker! [BoomTown]](http://www.atarh.com/wp-includes/images/crystal/code.png)